Target

Target is an American retail corporation that operates a chain of discount department stores and hypermarkets. They faced a challenge as groceries are less profitable than other merchandise that Target sells, but they drive traffic to its stores and website. To turn out more of a return Target had to make their food and beverage line pop with packaging!

Hammont developed Favorite Day by Target packaging by zooming into this grab me of the shelf and indulge aesthetic. Using bright colors, warm cozy aesthetics, and classic silhouettes we remember from vintage candy days. Hammont created a bestselling line. We modernized classic treats like jellybeans and chocolate bon bons by revamping with modern packaging.

The results are in the numbers, Favorite day did so well Target with Hammont ran additional seasonal and holiday treat lines- all selling out. Customers all over social media say things like “it feels like little bit of reward, a little bit of indulgence, a little bit of joy”, “when I see it on the shelf I want it “ Packaging doing what its supposed to do -make product fly off the shelves.